Thursday, October 30, 2014

4 Reasons to Go for WordPress CMS Development

Tools, themes, plugins, widgets and lots more features - WordPress provides users plenty of reasons to choose it as their CMS development platform. However, at present, there are plenty of open source platforms that are equally good, but WordPress still has its own specific advantages. Given below are few reasons that show you as to why you should go for WordPress development.

Immense Graphical Flexibility
This open source blogging tool comes with lots of themes that are easy to update and can be edited for better customization. It has lots of pre-packaged themes. The immense graphical flexibility that WordPress provides can be utilized to the fullest by hiring a WordPress template designer. A WordPress designer can help you to update the static look of your website via accessing the HTML and CSS files and making required changes in that. Besides, you can also ask the template designer to create a customized theme from the scratch by using different template files, or you can use the theme structure to add flexibility to the overall design of your site.

Flexibility in Structure
With WordPress, you can have as many numbers of pages as you want, and you can even have them arranged in a proper hierarchy. The multi-language support and the support for multiple domains make it all the more favorable for CMS development. Besides, WordPress also allows users to add custom-content types. However, this could be done by using the contributed add-ons of the community.

Defining User Roles
This one is one of the most beneficial features of WordPress as this feature allows users to define the user roles. Currently, it supports three administrative roles - users who can draft content but cannot publish, users who can draft, as well publish their content and other people's content as well, and the users who can draft and publish their own content. However, you can also create new roles with the help of community contributed add-ons.

Web 2.0 Functionality
Besides being a dynamic CMS, WordPress is popular as a blogging tool, and this web 2.0 functionality makes it all the more popular among the users. You can allow visitors to post comments, or you can even allow your visitors to register and create their own personal blogs. Apart from these, WordPress also enables users to use it as a social networking platform via add-on modules that allow visitors to create groups and friend each other. It also allows users to publish RSS feeds for their content.

Besides the above mentioned reasons, its huge community support and SEO friendly feature make it more prominent platform for CMS development. When it comes to features, WordPress is, undoubtedly, steaming with them, but it is not possible for a layman to use its core structure, which is necessary to add better functionalities to the site. For this, it is necessary to hire a custom WordPress developer as an experienced WordPress developer would help you to get the best out of this dynamic CMS platform. However, make sure that you hire the WordPress CMS development services from a reputed PHP development firm.

WordPress Development: Get A Customized Business Website

In the present era of globalization and immense competition, it becomes necessary for companies to adopt some advanced methods of doing business. Website design and development is one of these advanced methods. With the help of websites, the companies can promote and advertise their products and services not only within their countries but also in other countries. There are several open source development technologies like Drupal, Joomla and WordPress development that enable the companies to develop their websites in the most efficient manner.

In this article, we are going to discuss on the WordPress CMS (Content Management System). This is an open source technology that is written in MySQL and PHP languages and helps you to build feature-rich websites. WordPress has a great number of advanced attributes like multi blogging & multi user blogging, plug-ins, built-in engine analytics, widgets, templates, custom design services and many more. These unique features of WordPress make it much popular over other open source development tools among the developers. Further, all these features together enable the developer to create website as per your needs and business objectives.

WordPress development is the most prominent way of building a website and used by a great number of enterprises either large or small. This system enables the business owner to update, edit, change or modify content of their website in the most convenient manner. This is a robust system that creates an excellent website understanding your business needs and requirements. The best thing about WordPress website is that there is no need to contact your developer every time as it is simple to use and changes in content can be done by the person himself / herself.

This open source offers highly customizable templates and designs through which you can change images, fonts, banners, logos, widgets, graphics, etc. very easily. If you are planning to build your own WordPress website, then you can hire any leading offshore website designing and development company. There are various companies available in the market and offering these WordPress website development solutions at cost effective rates.

For choosing the most suitable company that can offer you best WordPress Development solutions, you need to spend some time on internet to do some research. Also check the reviews and feedback of these web development companies before hiring them. Apart from this, you can also take help of other companies in the same field that can recommend you some suggestions.

Wednesday, October 29, 2014

From Progressive Enhancement To Responsive Web Design

The first attempt to allow access to content and basic functionality of a website and provide an advanced version of the same site to browsers with better or more complete Web Standards support is known as Progressive Enhancement which was introduced in 2003. The corresponding approach is often referred to as graceful degradation. By applying best practices such as creating a correct document structure in the markup, web designers can contribute not only to Progressive Enhancement, but also Web Accessibility and overall code quality.

To provide the highest level of interoperability and usability, websites should be created by applying techniques that support an optimal user experience through device-, browser-, and/or feature-detection, so the website will be easy to navigate and read regardless of the device used for browsing (smartphone, tablet PC, desktop PC, etc.). The textual content of the website won't be tiny on a phone, and the large pictures will be automatically resized depending on the screen size and resolution.

Until recently, a large share of websites has been designed with fixed width layout (typically between 760px and 960px) that might provide precise pixel-by-pixel representation, but cannot use the full surface of today's large monitors. It also has serious usability issues on the more and more popular mobile devices such as smartphones and tablet PCs that come with a relatively small screen size and resolution. Even on standard resolutions, the user might use a resized (not maximized) browser window. The endless variety of screen resolutions makes it practically infeasible to support all resolutions with a design that is optimized for a certain resolution.

In well-developed countries such as Australia, smartphone use is over 50% now which represents extraordinary growth in mobile technology. By 2014, more Australians will access digital services via a smartphone than a computer.

One of the approaches to address the issues of barely readable texts, inconsistent layout, and inconvenient scrollability is Responsive Web Design (RWD), which applies a flexible grid layout that is scalable (also known as liquid layout or fluid layout). Responsive Web Design has the aim to achieve optimal user experience in terms of convenient reading and easy navigation, and "respond" to device features. Depending on the characteristics of the device being used, different layouts are used, along with automatically scaling website elements, including text and images. Since some website elements such as Flash headers containing raster graphics and video clips cannot be fully optimized for automatic scaling, the applicability of Responsive Web Design depends on the website. In case a reliable fixed-width layout is used for whatever reasons, support for mobile devices can still be provided by creating additional, device-dependent style sheets.

Another approach, elastic layout applies fully scalable elements declared in scalable units in the style sheets, which is the most advanced yet seldom applied web design layouts.

Although RWD can be beneficial to mobile users, responsive websites are not necessarily accessible, and vica versa. However, the proper use of standards results in websites that are accessible and responsive at the same time.

Leslie Sikos, Ph.D. is a Web standardista specialising in website standardization, Responsive Web Design, Semantic Web technologies, Web accessibility, Search Engine Optimization (SEO), and multimedia. He is a publishing expert with numerous academic papers and textbooks, including Web Standards, an Amazon.com bestseller. Dr. Sikos is a member of several standardization bodies, and actively contributes to the development of open standards. He is the manager of Sikos Web Consulting, a web design studio that offers fully standards-compliant, accessible, semantic, SEO-optimized, mobile-ready websites, and free HTML5 and CSS3 tutorials. 

Responsive Web Design is KEY in a Quality Browsing Experience

Rate Your Browsing
Have you ever viewed a website on your smartphone or tablet and found it difficult to read because it required extensive resizing and scrolling? This occurred because the website didn’t have responsive web design.

Is your website or blog responsive? If it isn’t, we highly recommend taking the necessary measures to provide a quality browsing experience for your readers.

Wait, What is Responsive Web Design?

A website with responsive design is built to provide an optimal viewing experience on all devices. In other words, the website is easy to read and navigate on desktop monitors, smartphones, tablets, etc.

Why is it Important?

Responsive design is necessary because people now access the web on a multitude of devices. Smartphone and tablet web browsing already accounts for a large percentage of web traffic and will continue to increase. In fact, almost half of the traffic on EzineArticles.com comes from a non-desktop device.

We recommend making your site mobile-friendly for these reasons:

Traffic: You don’t want to lose traffic because your site is difficult to read and navigate.
SEO: Responsive websites tend to rank higher in search results.
Competition: If your site isn’t easy to navigate, it’s possible users will go to your competitors.
Credibility: If you have a good-looking site, users will be more likely to spend time browsing and trust your products or services.
How it’s Done

First, determine if this is a job that can be done by you or if you need to outsource it to a professional.

If you have a blog, such as WordPress, you can select a WordPress Theme that is already responsive. Refer to the ‘help’ section of your blog provider’s website if you’re unsure how to do this.

If you have an HTML/static website, you can edit your design by adding media queries to your code. If you’re not experienced in coding, you can choose to outsource the work. However, you will want to use caution in any sort of outsourcing process.

Buyer Beware.

Before hiring a programmer to code your responsive design, ensure you’re using a credible site and that the person or business has a solid reputation. If you post an ad on a freelance project website, use caution if the reply to your ad reads pre-scripted as these are typically not services you want to use. Confirm the person you hire is genuine in their work and able to communicate in regard to your needs. Also, be sure to ask for examples of their work.

As a side note, the price will fluctuate depending on whether your website needs to be completely re-coded or if it can simply be edited by adding media queries. Keep this in mind when you discuss pricing. Bottom line: Use caution and shop around.

Additional Thoughts

Regardless if you do-it-yourself or if you outsource, here are some additional things to consider before you begin the project.

Content. Many times you can’t fit everything on a mobile site. Make a list of what should be included on the mobile version and what can be left out. Be specific.
Design. Look around at other mobile-friendly sites. Do you see any designs you especially like? Take note. Think about what kind of layout would work best with the type of content you feature.

Web Design Plays an Essential Role in Website Development

Designing websites is now a major service in the fast moving world of Internet business. The number of websites to be found on the World Wide Web has mushroomed and thus so has the importance of web design to business. All burgeoning and successful companies are eager to run a successful website and every thrusting businessman wants to improve the prospects of their business via the Internet, which is why website designing has become a flourishing business in itself.

As a result, website designing now forms a critical part of the web development process. Building attractive, glamorous and easily navigable websites have far greater appeal to users than ones that are uninteresting. It is in this area that web designing plays a critical role. It is only the websites with the best web design that will win over the best users or subscribers. Therefore, websites are one of the most important tools a business can have to bring clients straight to your business and help business to achieve their full business potential.

Designing a website is a complex activity which needs a thorough understanding of the process and any agency employed needs to be able to translate your company's Internet aspirations into reality. It is much better to hire a professional web designer to serve your purpose and to build a bespoke website for your business, rather than using a template supplied by your domain provider. It is also not a good idea to outsource your requirements to other countries offering cheap web design because not only is there the possibility of language barriers so that you may not get your message across to the designer, but there may also be cultural differences which could result in a website that is not suitable for the main target audience of your products and services.

It is preferable to find a website design agency that allows you to outline your requirements clearly, perhaps by asking for your favourite colour schemes, perhaps naming three of your favourite sites so they can see what you like and who are generally prepared to listen to what you want. Being able to clearly identify your requirements at the outset will not only lead to the swift design of your website, but also avoids the unnecessary redesigning and reworking of designs. Everyone who wants a website will prefer to have it done efficiently first time around.

In order to facilitate this, there are a number of steps involved in designing a site that works well and is appealing. You need to be very clear about what you believe would best suit your business needs and your website needs to be in tune with the type of business you are operating. The site needs to be easy to navigate and user-friendly.

When choosing a designer, look carefully at their portfolio and experience and ensure they can handle complex design projects. With a little research, it is perfectly possible to find affordable web design, but research is vital for this to be effectively achieved. 

Prerequisites While Selecting The Perfect Web Design Company

The web presence of your company plays a significant role in the success of your business. Nowadays, entrepreneurs prefer to do online research of your company and study your website thoroughly before investing or signing any business contract. Entrepreneurs who are not accustomed with web projects and don't know how to select the perfect web design company often land up choosing the wrong one. Availing the services of a wrong web design firm can produce devastating effects and affect your business adversely.

However, according to web design experts, there are few points which should be taken into consideration while selecting the perfect web design company. Such points may include:

Web design Pricing:

A good quality website design ensures excellent business opportunities. In the world of web designing, a good quality Designer demands a decent price, while a low cost equates to pitiable quality. However, few web companies offer initial quotes and hide the actual cost which eventually piles up. In few cases, often clients complain of doing business with "Discount Web Design Companies" which promises of a reduced cost but results in loss of time along with money. Hence, selection of web companies on the basis of pricing should be carefully conducted.

SEO Services:

Such services focus on improving the ranking of your website in various search engines like Google and Bing. Higher search engines attract the organic leads, which are received without paying a penny to Google. If the effectiveness of SEO is neglected, even an attracting and excellent marketing strategy will not be able to attract visitors to your site.

Proper Marketing:

Marketing is the key to propagate information about your website among the web crawlers. Make sure you hire a designer who can comprehend the thinking of the consumers and devise a website layout which will guide them in-and-out of the sales process. Without implementing such element, your particular website will lack adequate luster and visibility to create a difference in the business world.

Effective programming:

It is an absolute imperative for the growth and success of your website. A slight error in functionality can affect the professional look of the website adversely. Likewise, tremendous programming can add value to your prospects by making your site more use-friendly and easy to access.

Copy writing:

It may go unnoticed, but copy writing is surely an important point to ponder when it comes to selecting the perfect web for your website. To get the best out of our website, make sure you hire a web design firm which has a professional copy writer to meet the immediate needs for unique words.

While selecting a web design company for your website, make sure all the above points are covered. The above mentioned points are essential for the success of your business concern and will benefit you in the long run significantly.

Best Web Design Services

Want to design or re-design your existing website?

In today's fast world, website is the front face of your company. Users go through that website which is more appealing and user-friendly as compared to the one that is outdated and dull. If users or customers don't get attracted to your website, they don't stick to it. To make your website attractive and visually appealing for the customers, you need to acquire services of professional and trustworthy IT Design Company.

There are many IT design and development companies in industry offering quality web design services. Professional guidance from a reputed designing company can bring positive results. Web development and design may sound easy for users but it includes a lot of planning and efforts to achieve desired results. Before choosing any company, take a detailed look at company's portfolio. By this, you can easily review the company's past project details, work niches etc. You can ask them about their expertise in graphic designing software like Java, Flash, and Adobe etc. The price of the company also varies according to the services they are offering. You should make sure the staff of company is well trained and professional and they meet the deadlines. You can also search for best IT companies on major search engines like Yahoo and Google. Beside this, you will need regular updates also. Ask them for the maintenance of website also. You can consult your friends and family as well search for best IT Company online. Choose that company that suits your budget and website requirement.

Designed springs generally do as well as customized websites. If you want to go the traditional route rather than the traditional way, you can go for custom web design services. Customized website is followed by designers from scratch mind. Customized pages are more expensive compared to public ones. Before selecting any web design company, make sure they are actually using the latest tools and techniques. It will help in the long run by reducing the cost of Website Design in the future. Web design company should just check the website need, location, preferences, target audience, nature and area before designing any website.

You can introduce various incentives as well as discount coupons to grab the interest of customers. In the fierce competition online, make sure that products meet customer demand while maintaining quality.

To beat your competitors, your website should be designed better than their website. You should choose a suitable web company. Web experts take your website to the top positions with embedded tags so that your website will appear in search engines. A good company provides customer support to resolve your queries 24/7. They offer you a reliable service when upgrading or troubleshooting website.

Having an attractive website is not enough to boost your business. Get help from a reputable company will help your website to improvise with promotional materials. Understanding customer demand help designers to customize the website in a way that will cause customers to purchase products. After completing the web design, SEO and web development is also required. Hiring a web development company can save time and resources. Any website that is indexed in the search engines using white hat SEO techniques will generate quick leads for your business.

By design, you can expect online results in less time. It increases business efficiency and growth. Websites that are user-friendly and easy to navigate selected by users. In this way they provide information to users and can increase sales as well. Web design, web development and SEO services give a boost to the business by increasing your website sales and at the same time.
I am a recent graduate and love writing about various topics. I have written various articles related to Web Design and Web Development. Because significant interactions with materials research and report writing, I have the ability to deliver good content for virtually any area.

Thursday, November 28, 2013

5 Classifieds Plugins for WordPress

Plugins that are designed to make it possible to create classified listings are a great way to plug unwanted
items or post listings for work. The following classifieds plugins are great to use for creating such listings.
WP Classified – This is a simple plugin that is designed to make classified listings which can be displayed on a separate page. Can be stylized with several great formatting and makes for a very nice addition to the WordPress blog.
Another WordPress Classifieds Plugin – As the name implies, this is another WordPress classifieds plugin that can be customized in several ways. This plugin comes complete and places classifieds easily.
Social Engine Last Public Classifieds – This is the social engine plugin to show the last public classifieds. This application is not free to use and requires a subscription to their service.
Classifieds Theme for WordPress – This is a great theme for WordPress that integrates all that you need to make your WordPress blog into a functional classifieds page with the ability to integrate several payment methods.
Edgeio Classifieds – This plugin allows you to create a classifieds’ section on your WordPress blog and offer free or even paid classifieds to your blog for others to take advantage of.

5 Chat Plugins for WordPress

Having a chat running on your website is a great way to keep visitors entertained and engaged with your writing. You can offer chat in various locations and visitors can chat amongst themselves.

Geesee Chat – This is basically a chat client that is available to use with many different platforms including WordPress. It is very useful in keeping in touch with your readers and allowing them to talk with each other to discuss your writing.

WP Live Chat – This is a plugin that is basically an IRC engine. It allows users to chat over your website and supports many functions of the popular IRC chat engine.

Side Sparks Chat – This plugin allows you to communicate with your readers in real time. This makes it possible to do so with a self hosted WordPress installation.

Chat Catcher – This plugin allows you to post comments from social media services to your blog. It is a great tool to ensure that you get all of the praise for your blog as possible while moderating out the less flattering comments.

ooVoo Video Chat – This is a very nice chat application that makes it possible to have live video chats with other users. The great thing about it is that you can have up to 6 people connected via webcam and have focus groups or brainstorming sessions with readers!

2 Sermons Plugins for WordPress

Giving a sermon through WordPress seems farfetched, but it is more common than you think. There are two specific plugins that are available to allow for such a feat to be accomplished.
The Sermon Browser – This is a very nice plugin tool that allows a church to upload a sermon to
their WordPress site. This also catalogues and makes the sermon easily searchable and ready to download from the server for people to listen to.
WordPress Sermons – This is another great plugin for churches which have sermons that are recorded into MP3 format to upload and share to anyone that wishes to enjoy the sermon from home.

5 Blogroll Management Plugins for WordPress

A blogroll is useful for many different reasons but it is mainly based on creating links to other websites. They can be a great promotional aid and may help readers find related content that could be useful to them.

Blogroll Auto Linker – This great tool is useful in making it possible to easily link to another site in your posts by using your blogroll. This also allows you to use the auto link feature with smart tags by putting the name of the blog in brackets.

Blogroll Links – This is another great plugin that features the ability to quickly and easily manage your links to other websites through the blogroll. This is useful for linking to friends or other blogs that you use.

Blogroll to Google CSE – This is a great tool if you will be linking to permalinks. It easily creates a database and custom search engine that runs off of Google and lists your links first.

Blogroll Fun – Show Last Post and Update Time – This is a great tool that can help you show your readers the last post time and update time. This can be very helpful when readers want to go to pages that are actually updated every so often.

Auto Blogroll – This is a simple tool to create and manage a blogroll for link building. It is a great plugin that simplifies everything for you and makes it possible to link to any website or post.

Monday, November 25, 2013

How Do You Pick a Great SEO Expert?

Do a Google search for “SEO Expert”. How many results do you see? I receive over 13-million results.
The SEO market is saturated with companies and individuals claiming that they can get you great rankings and drive traffic to your website.
With so many experts available, whom should you choose?
The purpose of this article is to help to guide your choice with some simple questions that you should be asking of any potential Search Engine Optimization expert before you let them loose on your campaign.
Question #1: Can you get me to the top of the search engine results pages (SERPs)?
The answer you want is “no”.
No one, even Google themselves, can guarantee your position through organic search results. Organic results are from normal, natural searches by users, not influenced by any outside factor such as payment for listing.
You can guarantee first three positions on Google if you are prepared to pay for a sponsored link. But why would you pay an SEO “expert” to do this for you if you can approach Google yourself, without any SEO experience, and achieve the same result?
Bottom line: If an SEO expert promises to get you into a specific position – top of the results; top ten; first page etc. – they are either lying or do not understand the nature of search engine rankings. Either way, they’re not for you.

Question #2: Will you need to change my website?
The answer that you want is “Yes” – or at least “let’s take a look at your site and make a decision”.
SEO can be conducted in two styles: on-the-page and off-the-page. Although off-the-page work delivers greater results because of the way search engine ranking algorithms work, many so-called “experts” completely miss the importance of optimising your actual web pages.
Your content; your site structure; the load time; outbound links; code validity; the ease of which search engine spiders crawl your site. All of these factors, and more, will ultimately affect the way your site will eventually be ranked. This is why all great web designers, such as DataMouse, need to have at least a fleeting interested in SEO practices.
If your SEO guy doesn’t want to look at your site and at least review the work that you have completed already, they don’t know what they’re doing.
And, if they don’t know what they’re doing, do you really want them to be in charge of guiding customers to your site? I didn’t think so.
Question #3: What software do you use for SEO?
The answer you’re looking for is “I use some where appropriate, but you can’t beat some manual, hands-on work”.
There are loads of software packages available to improve your page ranking, and some work better than others. Having said that, there are some instances where old fashioned manual work is the key to great results.
If your expert uses an automated system to submit your site URL to directories, acquire back links or add content to article sites, these will not give you as great a benefit as manual submissions.
Likewise, if your SEO expert sends automated, template-based emails to other webmasters asking for reciprocal links, they are very likely to be less successful than sending tailored emails, individually addressing their interest in why they want to exchange links.
This SEO software is available to anyone – not just SEO experts. If you are paying a long-term partner to maintain and improve your ranking using only automated solutions, then why wouldn’t you simply invest in the software yourself?
Question #4: How do you know if my SEO campaign is being successful?
The answer you are wanting is “by the conversion rate”.
If you receive answers such as “the amount of traffic”, “the number of page views”, “your PageRank” or “the position of your site in the SERPs”, your expert is not a true SEO expert.
A true SEO expert understands that getting people to your site is only one stage in a successful strategy. Increasing your visitors from 100 per day to 1,000,000 per day does you nothing if those visitors are still not buying your products and/or services. In fact, you’ll probably be in a worse position, having increased your bandwidth usage and, therefore, the cost of running your site.
The whole purpose of increasing your site visibility is to get more of the right people to your web pages, and for those people to convert into sales.
If this concept seems alien to your SEO expert, there are better experts out there that will deliver a successful SEO campaign.
Question #5: Are there any practices that we shouldn’t do?
The answer should be “absolutely”.
I can give you some tips that will drive traffic to your site and put you at the top of the search engines within a very short period of time. You can then pay me and our business is concluded; just in time for your site to be completely removed from the search engine index.
As with most things in life, there are two ways to get results. We can do it the correct way, which is more work and takes longer to see the results, or we can do it in a quick and dirty way that shows results quickly but is also spotted and punished just as quickly.
SEO is no exception. There are “White Hat” and “Black Hat” SEO experts, so named because of old Western films, in which the bad guys always wore black hats whilst the heroes wore white.
White Hat SEO is hard work. But it delivers results that are long-term and strong. Black Hat SEO can be done very easily and can deliver results that a layman might interpret as a job well done. But, as we’ve already mentioned, this short-term gain won’t last forever and, depending on the actions taken, can make your website disappear completely from Google et al.
Essentially, Black Hat SEO delivers higher search engine ranking results in an unethical manner.
So, what practices come with the black headwear?
  • Hidden Text
Search engines use your content and keyword weight to determine what your page is about and how important it is.
Unfortunately, you can’t just write “seo seo seo search engine seo seo google seo seo search engine google” etc all over your page, as this will look hideous to your human visitors.
Black hat SEO has a way around this. Add the text to your page, but make it the same colour as your background. That way, your human visitors won’t see it, but the search engine crawlers will spot it in your HTML code. Genius!
Nope. Google are very much on top of this technique. Even having text that is a similar colour to your background can land you in hot water. Light grey on a white background? Say “goodbye” to your listings.
  • Keyword Spamming
Key word density is the ratio of how often a particular word of phrase appears within a block of content. If a website is written for human visitors (as it should be), you would expect the keyword density to be within an acceptable tolerance.
Google knows this. If your density is too low, your site will not be ranked well for the term. If it’s too high, Google’s algorithm assumes that you are keyword spamming, and reduces your ranking. It can also remove you from the index.
  • Doorway Pages
A doorway page is a page build purely for search engines, optimised for a few short keywords/phrases, which your human visitors will never see.
Often, they are coded to show particular content for a search engine spider and different content for a human reader. On other occasions, the page uses a redirect for non-human visitors. They can also be “orphan pages”; a page that has back links to your site pages, such as your homepage, but no links to itself. This means that the only way to reach it is to type in the full URL address in to your browser.
Any time that you show different content to search engines compared to human visitors, it’s generally a bad idea that’s punished or ignored by the search engines.
Summary
If your expert can answer these 5 questions to your satisfaction, you’re well on your way to a great partnership; one that can deliver tangible, stable results for your web site.
The keyword there is “partnership”. SEO is a two-way street. With slow traffic and lots of road works. You will not see results in a few days – they could take as much 3-months before you start to see real benefits. And even then, these results will change as your competitors adjust their own strategies for those precious keywords.
When this happens, you need to know that the guy you rely for your SEO work isn’t some fly-by-night black hat cowboy. You need the lone ranger.

Optimizing your Keyword Research

Too often, when I view the source code on pages of potential client’s sites, I notice that they include keywords that are just too broad to 1) enable them to show up on 1st page SERPs and/or 2) bring targeted, interested traffic to their site. Another problem I’ve encountered is that people forget or don’t know to look at synonyms for additional, meaningful keywords.

Let me explain the first point:

I have a client whom manufacturers wonderful chocolate novelties/favors for occasions such as weddings, Easter, baby showers, Communion, etc. And their keywords, in addition to “chocolate party favors” include those terms too. But those terms alone provide little to no help in bringing the right traffic to their site.

“Baby shower” on its own could refer to hundreds of different things. Baby shower planning, themes for a baby shower, baby shower invitations, baby shower poem, baby shower activities, etc. But the chocolate maker can only fulfill the needs of ‘baby shower chocolate favors’, ‘baby shower candy favors’, and other tightly related terms. When keyword research was performed on these terms and their many variations, and then those learnings where incorporated in the site, meaningful traffic increased almost immediately.

As for the second problem mentioned – it can easily be illustrated with this example. A client asked if I could optimize his site so he would get more meaningful traffic. He happens to be a lawyer and the few keywords he had on his site all had the term ‘lawyer’ in them. But after I performed keyword research for his practice areas I realized that ‘attorney’ was a highly desirable search term too. When we added keyword terms and rewrote content to include both ‘lawyer’ and ‘attorney’, (picking each specific term based on potential traffic and how competitive the term was) traffic picked up within a matter of weeks.

A Smart and Quick Web Design Technique that Increases Profits

The problem with a lot of web designers is that their skill is well, web design and by this I mean they create beautiful interfaces and all of the the stuff that we like to look at and interact with and of course, this has it’s rightful and important place in the digital landscape but often the point of the site is often overlooked.
Where many web sites fall over, and I’m talking specifically in terms of transactional sites, is that they look great but in actual fact they don’t do what they are supposed to do – convert traffic into leads or sales or whatever you else you use as a benchmark for your web site’s success. So without further ado I’m going to introduce you to a simple technique that will increase your conversions and that is not yet widely used in the internet marketing and that any web designer can integrate in just 5 minutes. In fact, it is not just something you can implement on your own site but on the web sites belonging to others in related sectors.

Let’s start with some basics. If you haven’t heard of the ‘sales funnel’ it is the journey that a prospect takes to get to a conversion.

So something like a user does a Google search on a keyword that takes them to your web site sub page, they then enter their details to get to a download offer page. That would be a typical example. For digital marketers getting relevant prospects into their sales funnel and converting them is the number one priority as converted prospects are far easier to sell to than cold ones.
With this in mind consider this journey. A user arrives at your web site and decides to sign up to your report about weight loss. They fill in their details and submit the form and great, they are now in your list. It is at this point that many web sites miss a trick. At this moment the prospect is at their hottest as they have just traded their details for your report and trust you as a resource but what does your web site do? It pops up with a virtually blank page that says ‘thank you for signing up’ and that’s it. What a waste!
Now is the time to hit them with an even better offer. All you have to do is link to it and boom, you might just make a sale. Now stay with me though because this gets 10 times more powerful.
Consider how you can use this technique to leverage the traffic on other peoples web sites. Remember the sales funnel? Well most good web sites have their’s figured out and get a lot of traffic signing up for offers and news and the like. All you have to do is get your offer into their sales funnel.
You are probably thinking why would anyone let me do that and if so how?
Well this bit is easy as it is a win/win situation. All you have to do is source the highest traffic web sites related to your offer (I’ll get to that in a minute) and contact them.
Your offer to them is simple, you want to put an affiliate link to your product on their sign up ‘thank you’ page (which 999 times out of a 1000 has no perceived value to them) and you will give them whatever percentage you deem appropriate. You can even offer to put together the HTML for them yourself! How could they refuse?

The incredible thing about these thank you pages pages is that they are incredibly targeted as previously mentioned, these are people that are actively looking for similar products or services and are hot right now!
To find web sites that will benefit you is quite easy too. Just do a Google search using your top industry keyword plus “privacy is important”. This will return pages in your sector that have sign up forms on them. From there you will need to use a tool like SEO for Firefox to gather some data.
You need to target sites that get good traffic so check out the Alexa ranking and the PageRank before you go wildly pinging emails to every site in the top 10 for your search. Then all you have to do is send a nicey nice email discussing your offer in you win I win terms and that should be that.

If you think about this, who in their right mind would turn you down? Sign up thank you pages are already in place so there is no development outlay and it is an opportunity for the web site to make money without lifting a finger.

Custom Web Development and Design Matters…

Custom Web Designing Matters…
To be successful on the web you need a custom website design that has something more than others have on offer. A well designed, easy to navigate; user-friendly custom website design will serve as an asset to your company while being a major part of your corporate identity.  Your prospective customers will find you on top search engines of the world such as Google, Yahoo and Bing.  Everyone these days is searching for something new and most web surfers stop by a unique looking website that offers cool features.  A creatively designed home page with easy to use navigation will make your custom website design appealing to the target market.
So, pay special attention to the layout and design of your website, so you stand out from the crowd. Do you know why some of the e-commerce websites have booming online sales as compared to others? Well! its simply due to their attractive design.  Websites that do not get any visitors need to b erevamped and this time focus on the functionality and appearance apart from the content.
Custom Web Design Challenges:
For a web designer, designing a website has its own challenges. The use of appropriate colors and creating a theme can take days at a time. Building something that will draw you heavy traffic requires special attention. A good web designer ensures that your custom website message is conveyed effectively and the products/services on offer are highlighted properly. A custom web design will allow you to connect to your target market and you will have more queries and  consequently your website will start to churn profits. Those who own information websites need to ensure that they offer relevant information, so the website serves its purpose.
As you must be knowing a successful website design has three main features:
  • User friendliness
  • Easy navigation &
  • Fast loading graphics
Not only does the design, but content also play an active role in the success of the website. Website content and web design go hand in hand. You can have one of the best designed websites but what if the content is not good enough to catch the attention? A well designed, elegant and a user friendly website will always be graded at a higher rank in the SERPs, driving more visitors to your website.

How to Hire A Quality Web Designer or Company?

With the Internet involving more and more each day, and more people moving their businesses online. You will soon face the idea of hiring a web designer. Not just any web designer, but a web designer that will get the job done the way you want them to.
Before you go and rush of and hire the kid next door to design a website for you, you should consider the foundation and the fundamentals of a good website first.
When looking for a someone to design your website, you need to give them as much details as you possibly can, in order to meet your recommendations. Don’t assume that they know what you want, be very specific to what you would like, so they don’t design a website that was not what you were looking.
The most important factor with hiring a good web designer is communication, this will speed up the work flow, and if you have any questions along the way, there is always an answer there waiting for you. Because if your deadline is short, this is very important to a designer who may already have other projects on the go, that also have schedules.

Hiring an expert to do the job for you can be pretty expensive, but it’s a one payment project, than spending along the way to get your website finished and ready, and resulting in spending more in the future.
You are going to want your website to load as quickly as possible, and attracts customers straight away. And bearing the customer in mind, they have to have an easy process of navigation through your website without any errors that may be there.
So when looking to choose a person or even a company to do your website for you, you can expect to come across a little expense, but having seeking the expense of their service, you will know that you’re in good hands, and getting what you paid for.

How Will Article Marketing Help With My Search Engine Rankings

Article Marketing is a great way for businesses to market themselves online by writing short articles related to a topic in their specific industry. It should be considered as an essential part of your search engine marketing program.
Not only is Article Marketing a great, free method of getting your expertise out there but also, and very importantly, it is one of the best ways in which to generate traffic to your website. Extra traffic means extra enquiries and hopefully extra sales. Your visitors are targeted as, by reading your article, they are already interested in what you have to offer.

The articles are made available for distribution and publication on the internet and each article contains a link back to the author’s website. The website where an author posts an article is known as an Article Directory. The Article Directory site gradually gains in popularity as more articles are posted, which benefits the author with increased article views and an increased value on the link back to the website.
As each article is distributed or syndicated out to publishers this increases the exposure of the business, greatly increases the one way backlinks to the author’s website resulting in higher search engine rankings, and may generate extra traffic.

Syndicated article sites want good material so you need to make sure that your article is well-written with the content relating directly to the title of the article. If the reader likes your article and values the content that you have provided they are likely to click through to your website thus creating extra traffic to your site.
Try and differentiate yourself from your competitors. Research what they offer and what they don’t. Read forums, blogs, social networking sites and other online publications to get ideas on what people are talking about. This is a great way to get ideas and also to make sure that when you come to write your own article you have picked a popular topic. In order to get picked up by the search engines your article must also include the keywords (although don’t overuse them) that your website is optimised for. Be careful to write naturally, and focus on readability rather than trying to get your keywords in the article as much as possible. A reader should not be able to tell that you’re focusing on certain keywords – they should just think that they’re reading a quality article on a specific topic.

Why You Should Be Building an Email Marketing List

Regardless of the product or service you are offering to potential clients or customers, you can benefit from building an email marketing list. It provides an effective means of regular communication with customers and prospects, and it is inexpensive, highly targeted, and results are often extremely quick.

Email Marketing Lists are Inexpensive

The cost of an email marketing list is driven by two factors. First, the cost of the management software or service. There are several well-respected suppliers of email list management services, including Aweber and GetResponse. Generally this cost is based primarily on the number of subscribers to the list, making it easy to grow your list, without high up-front costs. Because this part of the cost is not driven by the number of emails you send out, you can be free to set a schedule that makes sense for you and your business.
The other cost that is sometimes associated with building an email list is the cost of the content. Because providing useful and quality content is such a significant part of building a reputation online, through brand awareness and authority, it’s important to make sure your email marketing list receives great content on a regular basis. For some businesses, this simply means repurposing content, such as news releases, articles written for local newspapers, etc. for use with their online newsletter.

But for many businesses, there isn’t enough time in the day to do everything they need to do to help their business thrive and grow to spend time organizing or creating content. In these cases, a business may choose to hire or outsource content creation to experience ghost writers.
Even though this does mean an additional cost, when weighed against the business owners time, the added expense is negligible.

Email Marketing is Highly Effective

According to the Direct Marketing Association (DMA), it takes between five and seven contacts with a prospect or lead before they become a customer. By utilizing email as a communication tool, you can increase the chances of having those five to seven touch-points, and, in doing so, increase your customer base through your email marketing list.

Tips For Social Media Optimization

Now a days to make the websites popular there are various techniques such as Search engine optimization and internet marketing for web promotion. Social media optimization is a technique that is used by the web business to to make the website popular among the search engines. It is possible to optimize the websites to make them easily connected to the community websites through SMO. The vital thing before opting for SMO techniques is to identify the sites that you intend to use such as MySpace and Flickr.

Social media optimization is a technique to optimize the website to be acknowledged in a social community site. Internet is accessed by people all over the globe on the daily basis as it is the reservoir of knowledge and information and above all it has become a medium for the online business.To increase the traffic to your website it is very essential that the site should have the maximum visitors visiting the site. One of the method can be to write maximum blogs to make the site attractive to all.

It is also important to have content that that the visitors would link to by including the tag or mentioning the links in the blogs and this ensures the success in the SMO as the key to success to SMO lies in its content. The popularity of SMO lies in using the secure usernames to be used in visible social media, email or sites like gmail or hotmail.

Social Media optimization is boon for the web businesses but also is a major source of earning revenues for them. The vital ingredient for the sites to be popular is the linkability of the site on the other web sites. The site would be more popular and well known if it has links on to the other sites too. One more method to improve the traffic to the site is providing fresh content to the readers. Nobody would be interested in reading the same content over and over again. So something new in the content and varied informations will attract more and more people to the site. Not any type of information would find a place on the site but information relevant to the site or giving information about the products which the site sells online. If the site offers an interest it would be popular among the visitors and then automatically increase its rankings in the search engines.

Social Media Optimization is an effective tool for website promotion. The content of the site should be highly resourceful and informative and one should always adopt innovative techniques to make the site popular among the visitors. Social Media Optimization is most effective technique of SEO that most search engine optimizers are using to achieve higher rankings.

Launching your E-Commerce Website

Once you have launched your eCommerce website and begin to get some traffic, you are ready for some online transactions. You wouldn’t want to lose out on an incredible opportunity of selling your products and services on the internet. Your website is the best spot where you can actually make this happen. You can tell your customers what you’re offering, what price tags your service and products have. You can even invite them to buy your products online and this can only happen when you add an e-commerce feature to your website.
Having an e-shopping feature on your website creates incredible business opportunities for your business to grow online It helps you to expand your global clientele and gives your company the much needed global exposure. The best part of having an e-commerce feature is that your products can be bought by your clients just by clicking them over the internet.

Before just jumping into developing an e-commerce website, sit down and have a healthy discussion on how are you going to make the website work. Firstly, you need to make sure that the website is easy to navigate and the e-shopping option retains the interests of the client.  During the designing and development, counter check that your website is client friendly. List down all the necessary and additional details of your products that you intend to sell online, you can create a portfolio with the prices of each product given. While pricing, do not forget to add the taxes and shipping charges.
If the shipment of certain products is limited to certain countries state upfront that your products and their shipments are only available to following specified countries. Order processing software added to your website will always come in handy, it helps in calculating all the expenses a client will have to pay for, from the actual price of the product to the delivery/shipment charges and taxes.
An eCommerec site always has a form where customers put in personal details e.g.  name, telephone number, address etc. Your e-commerce website must have a foolproof security that ensures a leak proof environment.